Murray & Lanman introduced their legendary Florida Water cologne in 1808. It was an immediate sensation and uniquely,
We are pleased to stock many Murray & Lanman colognes and soaps. These products are not so easy to find and they represent good value for the whole family.
True American Classics for you to enjoy.
America's first cologne, introduced in 1808. Formulated with citrus essences, clove, lavander and other herbal and floral extracts, Florida Water is uniquely American and a true classic among fragrances.
According to the current trademark holders, Lanman & Kemp Barclay, Florida Water was introduced by the New York City perfumer and founder of the original company, Robert Murray, in 1808.
The company states that their product, now sold under the Murray & Lanman brand, still uses the original 1808 formula, and that the current label is also a slightly modified version of the 1808 original.
Florida Water was regarded as a unisex cologne, suitable for men and women alike.
Victorian etiquette manuals warned young ladies against the "offensive" impression made by a strong perfume, but Florida Water and Eau de Cologne were recommended as appropriate for all.
Large quantities were also used by barbershops as cologne and aftershave.
In the 1880s and 1890s Murray & Lanman Florida Water was advertised as "The Richest of all Perfumes" and "The most Popular Perfume in the World".
Like other colognes of the era, Florida Water was valued for its refreshing and tonic nature as well as its scent, and could be used as a skin toner or as what we would now call a "body splash". It was also used as a toilet water (eau de toilette), by adding it to the bath or wash-water.
Although now obscure to most of the general American population, Florida Water has remained popular among South American and Caribbean cultures and was incorporated into magical and ritual traditions including HooDoo, Santeria and Haitian VooDoo.