Ludovico Martelli and his son Piero started the Proraso brand with their sensational pre/post cream.
Ever since, Proraso products have been the lubricant of choice for millions of Italian Gentlemen and thousands of Italian Master Barbers.
How can all these Italian men be wrong? Well, they aren't wrong!!! Proraso pre/post creams are the benchmarks against
which all competitors are measured.